
The Power of Perception: A Deep Dive into Personal Branding
What is Personal Branding? To you, your personal brand is the promise you make to yourself about what you will be remembered for. To me, your personal brand is the
We are all complex human beings, each shaped by unique experiences, beliefs, and values, with our own map of the world. To become the best version of ourselves, we must first embrace who we are at our core and learn to leverage the strengths that make us different. As Oscar Wilde so wisely said: Be yourself; everyone else is already taken.
There is power in owning your authenticity. It’s not about trying to fit in; it’s about standing tall in your truth and letting that guide how you show up in the world.
My methodology is a thoughtfully curated blend of my 15 years of marketing and public relations leadership, 17 years of global executive coaching experience, my proprietary branding strategy, and the globally recognised Imposter Syndrome frameworks developed by Dr Valerie Young and Dr Lisa Orbé-Austin, both of whom I’ve had the privilege of training under.
Also, as a certified Gallup CliftonStrengths practitioner, I integrate the powerful insights from this tool to help you fully understand and leverage your unique strengths for confident and authentic leadership across all areas of your role.
Your executive best self awaits you.
Real people. Real transformations. Real impact.
Director, Digital & Technology
Janine has mastered the art of helping you identify yourself as a brand and knowing what it stands for and what to do with it for success.
Founder, Coach & Consultant
Working with Janine was one of the most powerful experiences of my life! Anyone looking to take a new direction and thrive and refresh their outlook and brand is bound to achieve that by working with Janine.
Change Strategist, Telco
Before working with Janine I had difficulties finding the right language to pitch ‘me’ on a page! After completing the program, I am confident in expressing what drives me and the value I add.
Art Director, Art & Culture
Janine has enabled me to clarify my own personal brand, to promote myself with authenticity and authority. I am now a much more confident leader and individual who aligns my actions to my values.
Multi-Property Vice President, Hospitality
Janine has a skillset that I rarely see. She navigated me through the grey to be clear and confident in my direction and assisted me in building my brand and trusting in my instinct.
Global Brand Leader, Digital
Janine is an amazing coach, her ability to pull together a wide range of ideas and distil concepts down to their essence is incredible. I was impressed with her quick and strategic mindset, and professional nature. She is a world class brand strategist!
Head of HR, Asia
“Janine helped me to redefine what I want both personally and professionally which enabled me to look at my career as an element of my life and to be purposeful in my choices. The clarity and confidence I have is invaluable”

What is Personal Branding? To you, your personal brand is the promise you make to yourself about what you will be remembered for. To me, your personal brand is the

As leaders in the corporate community, we are responsible for the success and health of our roles and that of the company.

As leaders in the corporate community, we are responsible for the success and health of our roles and that of the company.