
My perfectly imperfect story
We are shaped by our past, but we are the drivers of our future.
And there is always something within our control to create more confidence, joy, and success, on our terms.
That belief runs deep in me. I come from a long line of determined hustlers who taught me that greatness isn’t reserved for the chosen few; it’s built through clarity, courage and internal drive. I grew up a country kid in a small coastal town with big dreams and a quiet narrative that I wasn’t quite as smart as everyone else, that I’d need to work harder to keep up. So I did. I set high standards. I pushed. I compared. Career progression, the title and salary, became my gauge of success.
Marketing was my first proving ground, a place where I could combine my love of people with my instinct for positioning and standing out. I rose into leadership with the title, the remit and the external markers of success… but internally, something was off. My passion waned. Imposter thoughts grew louder. I second-guessed myself in boardrooms, diluted my voice, and, at times, strategically shrank to stay safe. From the outside, it looked like success. On the inside, it felt like survival. I was the opposite of thriving.
Discovering executive coaching changed everything. It didn’t just revive my energy; it brought me home to myself. I realised my real superpower isn’t strategy alone; it’s about truly seeing someone and building motivational momentum together. I learnt to own my value, began to back myself, and now I help others do the same.
As a courageous Leo with empathy as my greatest strength, I build deep, trusted relationships. As a maximiser, I see the potential for excellence and elevate it. And as a natural activator, I don’t let insight sit idle; I turn it into action. (Just ask my husband and kids, things move in our house!)
In your corner,Janine

