82% of executives, both men and women, struggle with self-doubt and imposter thoughts regularly. I’ve coached countless executives who appear calm and composed on the surface, yet beneath it all, they’re paddling furiously just to stay afloat, quietly fearing the moment they’ll be ‘found out.’
Does that sound familiar?
As you rise through the ranks, being stretched beyond your comfort zone is inevitable. But growth doesn’t have to come with chronic anxiety or constant self-questioning. There’s a smarter way forward, where you lead with confidence, quiet the inner critic, and thrive at the level you’re truly capable of.
If any of this sounds like you, welcome to the club.
You’re in excellent company, among an elite group of high-achievers who’ve also wrestled with Imposter Syndrome. That includes leaders like Korn Ferry CEO Mark Arian, former First Lady Michelle Obama, Adele, Nobel Laureate Maya Angelou, Starbucks CEO Howard Schultz, Facebook COO Sheryl Sandberg, Serena Williams, Arianna Huffington, and Tom Hanks.
Recognising Imposter Syndrome is the first step to disarming it—
and it’s the gateway to unlocking your full potential. Your future? It’s bright.
Through my studies with renowned Imposter Syndrome experts Dr. Lisa Orbé-Austin and Dr. Valerie Young, I’m equipped to guide you through a proven methodology designed to help you:
Clarify what’s really going on beneath the surface and understand where the self-doubt comes from,
Choose new ways of thinking and behaviours that break the cycle of Imposter Syndrome, and
Create strategies that silence self-doubt, build trust in your abilities, and help you show up with confidence, no matter the room you’re in.
Multi-Property Vice President
“Janine has a skillset that I rarely see. She navigated me through the grey to be clear and confident in my direction and assisted me in building my brand and trusting in my instinct.
When your mental bandwidth is consumed by thoughts of inadequacy—and you’re constantly compensating by overworking, people-pleasing, chasing external validation, or questioning your own intelligence—there’s little energy left to lead at the level you’re truly capable of.
But it stops here. Today.
Somewhere deep in your core, you know you’re capable of more. You’re tired of how things are. You’re ready to do what it takes to reclaim your power and unlock everything you know is possible.
So let’s go there for a moment –
What will your life and career look like when you stop doubting yourself and start leading with conviction?
I will guide you through a proven methodology to transform from critical, anxious and second-guessing, to confident and empowered. Here’s how we do it:
First: We center you.
We uncover the heart of you – your values, strengths, lived experiences, and success goals for your role. This becomes the foundation for everything that follows.
Next: We unlock your confidence. Clarifying the origins of your Imposter Syndrome and understanding your unique experience of it at work and home. We then focus
Next: We unlock your brand power.
By identifying your unique brand DNA, we’ll shape a clear, compelling strategy and create a practical brand playbook you can use in every high-stakes moment of your professional life.
Finally: We activate your visibility.
With tailor-made strategies, we’ll amplify your presence with the right people in the right places, so you can attract the opportunities, recognition, and influence you deserve.
My mission?
To unlock your branding potential so you can lead with confidence, credibility, and visibility—and make the meaningful impact you were born for.
Still battling the inner critic?
If you’re still wrestling with self-doubt or imposter thoughts at the end, we can add some Imposter Success Strategy sessions to equip you with the mindset and tools to dance with your imposter—not freeze in front of it—so you stay consistent, clear, and in motion.
At its core, personal branding is about striking the right balance between staying true to who you are and aligning with the culture you operate in.
You want to be known as the go-to leader for the unique value you bring, while also being seen as someone who collaborates seamlessly and uplifts the team.
When you consistently master that balance, your reputation starts working for you, opening doors before you even walk through them.
“Personal branding is not about you. It’s about putting your stamp on the value you deliver to others”. – William Arruda
Is your current brand creating the opportunities you want in your career?
Your personal brand is your business’s secret weapon—it’s the face, the voice, and the trust-builder that connects you to your audience.
If you’re not confident showing up and being seen, even the best product or service can stay invisible.
Visibility isn’t vanity—it’s credibility, connection, and the catalyst for growth.
“If people like you, they will listen to you, but if they trust you, they will do business with you.” – Zig Ziglar.
How active is your brand’s presence and credibility in your industry and across your markets?
Real people. Real transformations. Real impact.
Director, Digital & Technology
Janine has mastered the art of helping you identify yourself as a brand and knowing what it stands for and what to do with it for success.
Founder, Coach & Consultant
Working with Janine was one of the most powerful experiences of my life! Anyone looking to take a new direction and thrive and refresh their outlook and brand is bound to achieve that by working with Janine.
Change Strategist, Telco
Before working with Janine I had difficulties finding the right language to pitch ‘me’ on a page! After completing the program, I am confident in expressing what drives me and the value I add.
Art Director, Art & Culture
Janine has enabled me to clarify my own personal brand, to promote myself with authenticity and authority. I am now a much more confident leader and individual who aligns my actions to my values.
Multi-Property Vice President, Hospitality
Janine has a skillset that I rarely see. She navigated me through the grey to be clear and confident in my direction and assisted me in building my brand and trusting in my instinct.
Global Brand Leader, Digital
Janine is an amazing coach, her ability to pull together a wide range of ideas and distil concepts down to their essence is incredible. I was impressed with her quick and strategic mindset, and professional nature. She is a world class brand strategist!
Do you ever find yourself falling asleep at your desk?
Or craving a caffeine or sugar-hit “pick me up”? Well, it’s highly likely that you’re addicted to sugar.
